ON THE ROAD- Deerpark Motors Charleville completes €1 million investment

Deerpark Motors on the Limerick Road in Charleville, Co. Cork, has just completed a €1 million modernisation and transformation of its dealership.

Over the past two years, Renault Group has been rolling out the new Renault Store interior and exterior concept to all its dealerships worldwide and Deerpark is the latest to complete this upgrade.

Indeed Deerpark has become a member of a select group of Renault Dealerships worldwide now fully brand compliant with the new Renault Store concept.

Established in 1986 by brothers Gerard and Fergus O’Carroll, Deerpark Motors was appointed as a main Renault dealer in 1994.

The Renault Store concept brings a more dynamic, innovative and human aspect to the car-buying platform, characterised by a unique presentation of the brand and its products and services. The dealership is equipped with the latest instore digital technology, showcases the latest Renault and Dacia models and is designed to deliver an unrivalled and memorable customer experience.

The all-new Renault Store showroom façade at Deerpark Motors features a modern, woven dark grey metal mesh, accentuated by the installation of a newly-designed Renault logo, dealership name and instantly-recognisable Renault diamond.

The new exterior creates immediate impact on arrival and features outdoor display areas, expertly lit to highlight the latest models across the Renault and Dacia ranges.

Deerpark Motors offers the full 182 range across Renault, Dacia and Renault LCV, and is also a fully approved Renault SELECTION dealer, offering a great selection of used cars to suit all budgets.

The dealership also arranges finance at industry-leading rates through its Renault Bank branch, offering customers lower interest rates and further savings versus high street commercial banks.

Over €10 million will be invested in upgrading Renault’s network of 28 dealerships around the country with the new Renault Store interior and exterior concept. The planned completion date of the network transformation is 2020.

Paddy Magee, Country Operations Director of Renault Group Ireland said: “We are delighted that the Renault Store concept is now a reality for Deerpark Motors who have been working hard to adapt their showroom to the new high-quality and innovative concept. Congratulations to Gerard and Fergus on completing this upgrade and for their investment in the brand – we look forward to many more years of partnership and shared successes”.