Renault Ireland has announced it is renewing its sponsorship of RTE’s The Late Late Show for another three years. This brings the deal to six continuous years, the longest sponsorship the show has had. The current season of the Late Late Show draws to a close this Friday night on RTÉ One.
At the announcement of the new sponsorship Patrick Magee, Country Operations Director, Renault Group said:
“We are delighted to announce that Renault will continue our sponsorship of The Late Late Show for the next three years. Media sponsorship plays an important role in our marketing communications strategy and our sponsorship of The Late Late Show has been a key factor in Renault’s remarkable commercial success, achieving over seventy percent growth in the last three years.
The show has been a key contributor to building Renault brand awareness and engagement with Irish audiences and a platform to showcase our renewed model range over the last 3 years from Renault KADJAR, to new Mégane and new Scénic ranges, our flagship Koleos and our all-electric new ZOE. We look forward to another successful three years with The Late Late Show”.
Geraldine O’Leary, Commercial Director, RTÉ Television: ‘We are delighted to extend the relationship between The Late Late Show and Renault. The renewal of this sponsorship is testament to the strong partnership we have built with Renault over the years and the results that this association has delivered for them. We share the same level of ambition to continually challenge what we can do to amplify the sponsorship. This brings their sponsorship to six continuous years, the longest we have had for the show. We are looking forward to collaborating with Renault over the next three years and are very grateful for this wonderful commitment.’
Image: Renault Group’s Patrick Magee with The Late Late Show host Ryan Tubridy at RTE Studios