Sean Edwards Foundation Enter Strategic Partnership with Milestone Group

The Sean Edwards Foundation is delighted to announce that the Foundation’s founding company, Milestone Group PLC, has signed a co-operation agreement with the Foundation. The Sean Edwards Foundation (SEF) is an initiative focused on raising safety awareness in motorsport and works directly with a network of high-profile racing drivers (including Ireland’s Nicole Drought, above), teams and motorsport manufacturers.

This strategic partnership with the motorsport industry not only brings in key influencers and funding to Alchemy – our new entertainment media platform which helps charities and initiatives raise money – but is also positive for the Passion Project, providing exciting opportunities for apprenticeships in Formula E, Formula 1 and GT racing.

Deborah White, Milestone Foundation trustee, commented, “We are delighted to welcome the SEF team to the Passion Project – the collaboration between us will enhance the Passion Project’s industry reach and provide exciting opportunities for both the business and the young people we work with.”

As part of the agreement, Milestone will circulate SEF promotional materials to its members to raise awareness, eliciting support and funding as well as incorporating the SEF training model into the Passion Project network. Similarly, SEF will promote the Passion Project and its corporate membership programmes within motorsport and introduce potential commercial partners, sponsors and donors.

Daphne McKinley, Chairman and Founder of the Sean Edwards Foundation, said of the agreement, “I am delighted to have signed a co-operation agreement with Milestone in support of the Passion Project and its digital charitable platform, Alchemy. I am sure this will be an important strategic step in SEF’s future.

Our aim is to follow our track initiatives into road safety by rehabilitating young offenders from police stations via our joint mentorship programs with Milestone, in order to help place young people within motorsports industry and track their progress. We aim to make a real difference in these young people’s lives. Ultimately this new relationship will help us in our goal to provide alternative employment routes for young people has, together we look to create exciting job opportunities in the world of motorsport.” 5914_sef-logo-grey-final