The Morgan Motor Company is to continue its technology drive with the launch of new models based on its recently introduced CX-Generation aluminium platform. The new car introductions will take place in 2020 and form a core range of models for the British manufacturer.
It follows the success of the first car to use this platform, the Morgan Plus Six. Launched at the Geneva Motor Show in March 2019, it has received an overwhelmingly positive reaction from both the press and customers, in large part thanks to its CX-Generation platform.
Designed in house by Morgan, the CX-Generation platform is twice as rigid as the previous aluminium chassis used by the company, which underpinned the Aero 8 and second-generation Plus 8 models. Thanks to a focus on reducing weight, it tips the scales at just 97kg, contributing to the Plus Six’s mere 1,075kg dry weight.
Although full details of the new CX-Generation aluminium platform models are yet to be shared, the company can confirm that the range will feature a variant with a manual gearbox, as well as an engine with a smaller capacity than the 3.0-litre turbocharged inline six-cylinder unit used in the Plus Six.
The launch of new CX-platform-based cars in 2020 will mark the end of production for Morgan’s legendary traditional steel chassis. Introduced in 1936 in Morgan’s first four-wheeled vehicle, the 4-4, the steel chassis has played a hugely important role in the company’s history, underpinning its models for 83 years. A variation of the chassis continues to be found today, in the Morgan 4/4, Plus 4 and V6 Roadster.
Morgan has not confirmed an official end date for production of the traditional steel chassis models but recognises a period where it will be produced alongside CX-Generation models before its discontinuation in 2020.
More information on the model range, launch dates and celebration plans for the end of the traditional steel chassis will be made in 2020. Morgan wishes to inform any customers interested in purchasing the latest Morgan models, or the last of the traditional steel frame chassis vehicles, to contact their nearest Morgan Dealer.
Steve Morris, CEO, Morgan Motor Company, said “The CX-Generation aluminium platform represents a significant undertaking for a small company like Morgan. Following the success of the platform and the Plus Six earlier this year, I am delighted that we can finally reveal further plans for new models in 2020.
We recognise a need for a more resolved core product that fits in with our customer’s growing needs, as well as future legislative requirements. The advanced engineering encompassed within the new platform is a vital underpinning for the next generation of Morgan sports cars, and further demonstrates the exciting blend of craftsmanship and technology that makes Morgan cars unique.
“In addition to new models planned for 2020, the year will also bring about opportunity for us to mark the significance of the outgoing traditional steel chassis and its contribution to the marque. Used in Morgan’s core models since 1936, the traditional steel chassis has been an integral part of the Morgan story and we look forward to giving it a fitting send off.”
About Morgan Motor Company:
Morgan Motor Company is a British manufacturer of hand-crafted sports cars. Located in Malvern Link, UK. The world-famous Morgan cars offer a unique blend of charisma, quality materials, craftsmanship and performance. Morgan have been handcrafting coach built traditional British sports cars that are thrilling to drive and unique within the market place since 1909.
In March 2019, Investindustrial purchased a majority share of the company, and by doing so invested in the long-term future of the Morgan Motor Company building cars in Britain. The Morgan family retain a shareholding of the company, and work alongside Investindustrial at board level.
Morgan built on a successful 12 months of sales, production and development in 2018 building 850 vehicles, of which 70% were exported through over 50 official dealerships in 32 countries.