On The Road- MG Appoints Northern Ireland Dealership
MG Motor UK has made another significant step forward in its dealer development strategy, with the appointment of Greg Mitchell MG.
Established in 2006, the Strabane-based dealership provides vehicle servicing, MOT provision, body repair and computerised diagnostics for motorists nationwide. Renowned for delivering excellent customer service and aftersales, the dealership boasts a highly-loyal customer base.
Joining the MG network will see Greg Mitchell MG further expand its site at Victoria Bridge, opening a brand-new dealership and forecourt dedicated to the sale of MG’s latest model range. From the stylish MG3 Supermini (OTR from just £8,695) to the family-friendly SUV, the MG GS (starting from £15,095), there’s a perfect model for every driver.
The deal is further evidence of MG’s emergence as a serious player in the competitive volume car market, a claim supported by impressive recent sales volumes and the company’s best quarter ever for new vehicle registrations.* Recent statistics from The Society of Motor Manufacturers and Traders (SMMT) name MG as one of the UK’s fastest-growing automotive brands, a title gained through the ongoing development of an affordable model range and dedicated dealer network.
Greg Mitchell, Owner of Greg Mitchell MG, commented: “Joining the MG dealer network is a big step forward for our business. As a household name, we’re confident that drivers across Northern Ireland will be impressed with the latest MG model range.
“Affordable, practical and family-friendly, modern MGs blend style and performance to deliver an impressive drive. Each model is fitted with the latest driving technology and infotainment equipment, yet remains surprisingly affordable.”
Matthew Cheyne, Head of Sales and Marketing at MG Motor UK, added: “With an excellent local reputation for friendly service and expert advice, we’re pleased to welcome Greg Mitchell MG to the MG dealer network.
“The partnership will provide motorists across Northern Ireland with even greater access to our latest model range, helping to deliver further business growth for both parties.”
Greg Mitchell MG will officially open its MG dealership on Friday 26th May, alongside exclusively unveiling MG’s new compact SUV – the MG XS – which was revealed at the London Motor Show earlier this month. Rory Best, the Ireland rugby captain, will also attend the launch. For more information about the MG range, or to book a test drive, visit www.mg.co.uk.