The Aspar Team will have a new look for the German Grand Prix. Pull&Bear, the fashion brand that it is part of the Inditex Group, will be the team’s main sponsor in the next round of the MotoGP World Championship, set to take place at the Sachsenring circuit in the east of the country.
This special sponsorship deal is a milestone in a five-year relationship between Pull&Bear and the Aspar Team, with the team’s MotoGP riders – Irishman Eugene Laverty and the Colombian Yonny Hernández – and their bikes taking on a completely new look for the weekend. The bike fairings and the riders’ leathers will feature a special design, with silver and white as the main colours and the Pull&Bear logo taking a prominent position.
Laverty and Hernández will mulitply the visibility of the brand over this weekend, not just in Germany, where the company have had a commercial presence since 2013 and now has eleven stores in ten cities, but all over the world thanks to television broadcast coverage that reaches almost 300 million homes.
Furthermore, Dutch TT Moto3 winner Pecco Bagnaia and his team-mate Jorge Martín will also carry the Pull&Bear logo on their bikes.
“This collaboration is the source of huge satisfaction for the team. For them to focus on our team and a series like MotoGP, to take that step to be main sponsor for the German Grand Prix, is a great honour,” stated Jorge Martínez, Aspar Team Manager. “We have been working together for several years. This sport is part of a young world, it fits perfectly with the Pull&Bear demographic. This is great news for us and at the same time it is a great responsibility. But we hope to reward them with good results.”
Pull&Bear started up in 1991 with a clear international mission and with the intention of dressing young people who are engaged with their environment, who live in the community and relate to each other. Young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing. To meet their needs, Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into comfortable and easy to wear garments, always at the best prices.
Pull&Bear evolves at the same pace as its customer, always watching out for new technologies, social movements and the latest artistic or musical trends. All of this can be seen reflected not only in its designs but also in stores.
Pull&Bear currently has a network of more than 940 stores and is present in 74 markets, two of which are exclusively online through the website www.pullandbear.com
About Inditex Group
Pull&Bear forms part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), one of the largest fashion retailers in the world with more than 7,000 stores in 90 markets across all five continents.
About Aspar Team
The Aspar Team was created in 1992 by Jorge Martínez, a four-time World Champion and at that time the most successful active Spanish rider. After being crowned best in the world in his category on four occasions and with twelve national Spanish titles also to his name, he knew that his days as a rider were numbered. For that reason he decided to create a team in his own name, to continue enjoying the glory of success.
Since then the team has established itself as one of the best in the world, with four 125cc World Championships, two CRT titles, two European Championships and six Spanish Championships to its credit.