On The Road- McLAREN NAMED MANUFACTURER OF THE YEAR BY BBC TOP GEAR MAGAZINE
McLaren Automotive has been presented with the accolade of Manufacturer of Year in the 2016 BBC Top Gear Magazine Awards in recognition of the rapid growth and global success of the company, both achieved in so short a time. The announcement follows a ’vintage’ year for McLaren, its most successful to-date, with five new cars launched and another sales record achieved. McLaren also predicts 2015 will be its third consecutive year of profitability.
Models across the three-tier McLaren range also received praise with the overall strength and breadth of the line-up highlighted as key to the award: ‘We’re not evaluating them as a product line-up, but assessing each in its own competitive environment. All of them are exceptional, arguably the very best in their class. That McLaren has got to this stage in such a short time frame speaks volumes for the company.’
Particular attention is drawn to one model in the Sports Series, Super Series and Ultimate Series, all launched during 2015: the 570S Coupé, 675LT Coupé and McLaren P1™ GTR. Each is individually commended. Of the 570S Coupé, Top Gear states: ‘It might actually be the strongest – and certainly the most important.’
Commenting on this latest award, Jolyon Nash, Executive Director – Global Sales and Marketing for McLaren Automotive explained: ‘2015 was the biggest year in the relatively short history of McLaren Automotive, with an unprecedented five new models launched at motor shows across three continents. We also experienced another year of increasing sales and further strengthening of the global retailer network. To be recognised by BBC Top Gear Magazine as Manufacturer of the Year, and to receive such a prestigious award which commends each of the three model tiers independently, underlines the efforts and the progress that have been made by the team based in Woking, our retailers and across all our regional offices.’
The 2016 Awards issue of BBC Top Gear Magazine, issue 281, is on sale now.
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was launched in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in coupe and Spider form in 2014, and has announced the Sports Series among the models to be introduced in 2015. The brand continues to expand, and McLaren posted a profit during 2013 – only the third year of vehicle production. This was followed in 2014, by a third consecutive year of growth in sales with a record 1,649 vehicles delivered via a dedicated global network of retailers in every major automotive market.