Skip to content to run Sponsorship Bootcamp in Dublin on March 1st

If you’re just getting started in motorsport and you’re having a hard time figuring out how to get some funding to or even to tell people what you have to offer…

…or if you have a great event you know is valuable, and you’re frustrated because you can’t seem to get a sponsorship deal, or you don’t know how to go about getting commercial backing….

…or maybe you have been racing for a while and are looking to step up a gear, and you have no clear idea how to get financial support to step it up in 2016….

….then make sure you keep the evening of Tuesday March 1 2016 free, because on that evening, the ‘Motorsport Sponsorship Bootcamp’ takes place , presented by two experts in marketing and sponsorship, where you are guaranteed to learn the following:

  • How to get potential leads for sponsorship and how to find them
  • How to get the interest of the sponsor and attract them to your offering
  • And how to turn these potential sponsors into satisfied paying sponsors – and raving fans …

If you’re frustrated that you’ve spent months working on your car, kart, motorbike or event, that you KNOW certain people out there would just love to be part of, but you just can’t find a way to reach them…  then you’ll want to read every word on this page and block out the evening of March 1, and go to the Louis Fitzgerald Hotel on the Naas Road from 18:45 to 21:00.

At the Motorsport Sponsorship Bootcamp, you will discover the systems, tool and strategies to attract your ideal sponsor – all figured out and handed over to you. We guarantee to give you the step-by-step instructions and blueprints to use immediately and slice years of trial and error.

We are going to teach not just a system, but a way of thinking about sponsorship – from two people who have been successful in obtaining a high level of it – AND been on the receiving end of hundreds of sponsorship proposals – the good, the bad, and the (very) ugly – so that you can get your share of sponsorship. The great thing about what you will learn is that it’s easy to understand, and, once you learn it, you’ll be able to start using it right away.

Now, before we go any further, there’s one thing you might have heard – or thought before: ‘I have the talent, dedication and capability to get to Formula 1 / Le Mans / Indy Car. But I don’t have any money and no one will sponsor me (or my son/daughter/boyfriend/girlfriend). Or another version: ‘I’m just focused on my racing – I don’t have the skills to get sponsorship’

Replace Formula 1 with something more humble such as Formula Vee, Formula Ford or Karting, and you will hear the same thing at circuits all over Ireland.

Of course, we can all dream that somebody will magically recognise our talent on the track, and phone us up offering us wads of cash to go racing (Alas, if only this was the case!!)

Experience tells us something different. The fact that we want to be competitors or run our event is no reason for any company to support us financially.

So…. you might not want to get to Formula 1. But you still want to get to the track. And you need funds. But many racers have hang-ups, half-truth and misconceptions about what sponsorship actually means.

Here is what it is sponsorship is definitely not about in 2016: bang a few stickers on your car or give a sponsor naming rights to the event and head off with the cash, maybe throwing a few free entry tickets around.

Whether you are an individual competitor or have been given the task of securing sponsor for your local event, the principles – and the skills to get sponsorship – are very much the same.

If you are like most racers or organisers, you probably don’t have time to learn several different sponsorship strategies…

You need to be effective and efficient with both your time and with your sponsorship targeting. You want to use your valuable time and energy on strategies that will actually work without having to rely on mind numbing trial and error.

When you come to the Motorsport Sponsorship Bootcamp on the evening of Tuesday March 1 2016, you’ll get to benefit from  over 40 years of experience from two people who have been there and done that –– and literally cut your learning curve down by half.

Who’s involved at Motorsport Sponsorship Bootcamp?

The Bootcamp is an intensive evening event on Tuesday March 1 in the Louis Fitzgerald Hotel on the Naas Road, starting at 18.45, and split into 4 modules during the evening, taught by two experts in sales, marketing and sponsorship.

Leo Nulty

Leo Nulty is known in Motor Sport circles as a Journalist, Competitor, Commentator and Manager. Leo has hands-on experience in selling and closing sponsorship deal for drivers, for classes as well for corporates. He has extensive motor industry background with the Fiat Group and Avon Tyres. His clients include Suzuki Ireland, Mondello Park, Dynamic Events, Rally School Ireland, Jeep Ireland, E Fox Engineers, Frame It Productions and many more. As commentator and compere, Leo has hosted Ireland’s Top Gear live and TV coverage. Leo also owns and operates – Ireland’s Number 1 Motorsport News site.

Colin Lewis

As well being a rookie in the 2015 Blackchurch Fiesta Series and a motor-racing fanatic, Colin is the Marketing Director of bmi – British Midland Airlines, responsible for brand, PR, digital and communications across Europe. Colin was just selected as one of the top 100 Marketers in the UK on the back of winning ‘Marketing Leader of the Year in Ireland in 2008. Colin is the Founder and Programmer of the largest Digital Marketing Conference in Ireland, DMX Dublin, as well as being a lecturer and speaker on digital marketing internationally. Colin has managed sponsorship programmes for Leinster Rugby, Connacht Rugby, Galway GAA and London Irish Rugby and sold sponsorship programmes in excess of €250,000 to the likes of Samsung, Nokia and Singapore Telecom.

Programme Details

This Motorsport Sponsorship Bootcamp on March 1 is totally practical. At the event, you will a system of how to approach sponsorship, and we will also walk you through several practical exercises and templates specifically created to make sure you implement what you learn when you leave.

In other words, we won’t just be teaching you, we’ll be guiding you through the creation of everything you need to start getting sponsorship. You’ll get written summaries of each session in case you learn better by reading, or need to quickly reference guide when you are putting what you learn at the Motorsport Sponsorship Bootcamp in action.

Here’s Just a Small Glimpse of What You’ll Learn at the Motorsport Sponsorship Bootcamp …

  • Why sponsorship is no longer about ‘give me money, and I’ll put some stickers on my car’
  • How to identify what assets you have and how to package sponsorship ‘assets’ in an appealing way
  • Sponsors: how to identify them, where to meet them and what to say when you do meet them
  • The most powerful ways you getting your name in front of potential sponsors
  • What to offer sponsors that will make them want to do business with you
  • The #1 thing you MUST focus on if you want to create compelling sponsorship proposals that get a response
  • The most important thing you can do if you want get sponsors (Most people get this wrong)
  • Formulas for creating irresistible communications your target sponsor can’t ignore:
  • How to craft your message by creating a ‘Unique Selling Proposition’
  • Case studies from the front line, including Manchester United, Aston Villa, Marussia F1 Team, Alex Rossi, Caterham, Aston Martin Racing – and many more…
  • The best tips for getting sponsors to promote you
  • The essence of successful sponsorship meeting and how to close the deal

And that’s only a fraction of what we’re going to cover inside the ‘Motorsport Sponsorship Bootcamp’

This ‘Motorsport Sponsorship Bootcamp’ is jam packed with information designed to teach you a complete system. All the “Heavy Lifting” has been done for you. What you will learn at the ‘Motorsport Sponsorship Bootcamp’ will continue working in 2016 and beyond. What we are going to be teaching you has proven to work time and time again, and will continue to work long into the future.

‘Motorsport Sponsorship Bootcamp’ Details

Date: March 1, 2016

Location: Louis Fitzgerald Hotel, Naas Road.

Time: Start 18:45, finish 21:00

Price: €70, 2* €120



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